The Ultimate Website Copywriting Cheat Sheet For Scroll Stopping Content
- Libby Fancher
- Sep 2, 2025
- 2 min read
Updated: Mar 30
A selection of headline swipe files and AI research prompts to help you attract high-ticket clients with your website copy.
AI Prompts
You are tasked with researching [perfect-fit client] who are [perfect-fit clients wants needs and problems], and all the reasons why they may be hesitant to convert.
The offer is [your service and it's key features].
Focus exclusively on internal psychological barriers activated specifically by this offer. You must research real language from real conversations across platforms and forums frequented by this audience. Structure the response into concise value driven bullet points that cover credibility, trust, timing, fear, and effort. Exclude any downstream application bar a summary of ways these hesitations may be addressed either through direct website copy, testimonials, guarantees, or other. Do not add any filler, aim for quality over quantity of information, and label any assumptions clearly.
You are a behavioural research strategist tasked with analysing the psychological triggers influencing conversion decisions for the following audience:
[perfect-fit client] who are [perfect-fit clients wants needs and problems].
The offer is [your service and it's key features]
Focus exclusively on internal psychological drivers activated specifically by this offer that act as the trigger for the audience finally deciding to convert . You must research real language from real conversations across platforms and forums frequented by this audience. Exclude any downstream application and structure the response into concise value driven bullet points that cover status, security, belonging, freedom, and identity. Do not add any filler, aim for quality over quantity of information, and label any assumptions clearly.
You are a behavioural research strategist tasked with analysing the psychological persuasion techniques that would be most effective for the following audience: [perfect-fit client] who are [perfect-fit clients wants needs and problems].
The offer is [your service and it's key features].
Focus exclusively on ethical, research-backed psychological techniques that align with the offer and the decision-making process of this audience. Structure the response into concise value driven bullet points that cover social proof, loss aversion, ease, decision simplification, identity, and urgency. Exclude any downstream application bar a summary of ways these techniques could be applied in my website copy to encourage conversion. Do not add any filler, aim for quality over quantity of information, and label any assumptions clearly.
You are a behavioural research strategist tasked with researching emotionally compelling website copy for [perfect-fit client] who are [perfect-fit clients wants needs and problems].
The offer is [your service and it's key features]. Focus exclusively on high-impact power words that resonate with this audience. Structure the response into concise value driven bullet points that cover credibility and trust, transformation and success, authority and expertise, and exclusivity and urgency. Exclude any downstream application band do not add any filler, aim for quality over quantity of information, and label any assumptions clearly.
Website Heading Swipe Files
We help [perfect-fit clients] conquer [big problem] so they can [big result]
The [expertise/role/offer] for [perfect-fit-clients] ready to [ultimate outcome]
Get [big result] in [timeframe] without [big problem]
[Big result] for [perfect-fit clients] without [big frustration]
[Adjective type] [Service] that helps [perfect-fit clients] get [big result]
The [adjective] way to [solve big problem or achieve big result]
We don't believe [perfect-fit clients] should have to [big frustration].
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