Wix vs. Wix Studio: What's The Difference and Which is The Best for Designing Your Website
- Libby Fancher
- Dec 13, 2025
- 3 min read
Updated: Jan 8
Choosing the right platform to build your website can make a huge difference in how your online presence grows. For coaches, creatives, and service providers, the decision often comes down to ease of use, design flexibility, and the ability to create a responsive web design that looks great on any device. Wix and Wix Studio are two popular options, but they serve different needs. Understanding their differences will help you pick the best fit for your website goals.
What is Wix?
Wix is a well-known website builder designed for users who want a simple, drag-and-drop way to create a website without needing coding skills. It offers a wide range of templates and apps, making it easy for anyone to build a site quickly. Wix is popular among solopreneurs and creatives who want to launch their online presence with minimal fuss.
Key Features of Wix
Drag-and-drop editor: Build pages visually without coding.
Templates: Hundreds of pre-designed templates for various industries.
App Market: Add features like booking systems, online stores, and blogs.
Responsive web design: Sites adjust automatically to different screen sizes.
SEO tools: Basic tools to improve search engine visibility.
Wix is ideal if you want to get your website up and running fast, with a straightforward interface and plenty of design options. It suits users who prefer a guided experience and don’t require deep customization.
What is Wix Studio?
Wix Studio is a newer platform aimed at professional web designers and agencies who need more control and flexibility. It offers advanced design tools and collaboration features that go beyond what the standard Wix editor provides. Wix Studio is built to handle complex projects and deliver highly customized, responsive web design.
Key Features of Wix Studio
Advanced design controls: Precise layout and styling options.
Collaboration tools: Work with clients and team members in real-time.
Custom code integration: Add JavaScript, APIs, and other custom elements.
Design system management: Maintain consistency across large projects.
Performance optimization: Faster loading times and better scalability.
Wix Studio fits web designers who want to build unique websites with full creative freedom. It supports responsive web design at a granular level, ensuring every element looks perfect on any device.
Comparing Wix and Wix Studio for Coaches and Creatives
Ease of Use
Wix is beginner-friendly. Its drag-and-drop editor requires no technical knowledge, making it accessible for solopreneurs who want to focus on content rather than design details. Wix Studio, by contrast, has a steeper learning curve. It’s designed for web designers who understand layout principles and coding.
Design Flexibility
Wix offers plenty of templates and customization options, but it can feel limiting if you want a truly unique look. Wix Studio provides more freedom with advanced controls and the ability to add custom code. This makes it better for creatives who want to push design boundaries.
Responsive Web Design
Both platforms support responsive web design, but Wix Studio allows more precise control over how your site adapts to different screen sizes. This is crucial for coaches and creatives who want their portfolio or service pages to look flawless on phones, tablets, and desktops.
Collaboration and Workflow
If you work with clients or a team, Wix Studio’s collaboration features make it easier to share progress and get feedback. Wix is more suited for solo users managing their own site.
Pricing and Value
Wix offers affordable plans with hosting included, making it a cost-effective choice for small projects. Wix Studio’s pricing reflects its professional-grade tools and is better suited for those who need advanced features and support.
Practical Examples
A life coach launching a personal brand website with booking and blog features will find Wix’s templates and apps sufficient to get started quickly.
A graphic designer building a portfolio site that requires custom animations and precise layout control will benefit from Wix Studio’s advanced design tools.
A freelance writer who wants a simple, clean site with responsive design can use Wix to create a professional-looking website without technical hassle.
A creative agency managing multiple client websites can use Wix Studio to maintain design consistency and collaborate efficiently.
Which One Should You Choose?
If you are a solopreneur or coach looking for a straightforward way to build a responsive website without technical skills, Wix is the better choice. It offers enough flexibility and tools to create a professional site quickly.
If you are a web designer or a creative professional who wants full control over design and functionality, or if you manage client projects, Wix Studio provides the advanced features and collaboration tools you need.
Both platforms support responsive web design, but your choice depends on your skill level, project complexity, and how much customization you require.
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